Master of Business Administration in Marketing Management Degree The Master of Business Administration in Marketing Management degree program leads to increasing students' knowledge and career advancement opportunities in higher level positions toward the development and implementation of marketing strategies for products and services offered by business organizations. It addresses the growing demand for persons who have capacity to marshal the human and material resources necessary to market effectively an increasing complex supply of goods and services. This program is in pursuit of intensive preparation for the field of accounting with professional opportunities in public accounting, industry, government, and not-for-profit organizations.